SEO & AEO · Google and ChatGPT
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Your customers search on Google. And on ChatGPT.
Being found today means managing both. The same structured data fuels Google's rich results and the response of an AI—once declared, now present everywhere.
{ "@context": "https://schema.org", "@type": "Restaurant", "name": "Dimora Marèa", "servesCuisine": "Sarda di mare", "aggregateRating": { "ratingValue": 4.8, "reviewCount": 214 }, "openingHours": "Tu-Su 19:00-23:00", "priceRange": "€€€" }
GOOGLErich result
dimoramarea.it › menu
Dimora Marèa — Seafood Restaurant, Porto Cervo
4,8 (214)
Sardinian seafood cuisine on the gulf. Open today 7:00 PM–11:00 PM · €€€.
Open nowcloses at 11pm
AI · ANSWER ENGINE
› Where should I have fish dinner tonight in Porto Cervo?
Dimora Marèa — Sardinian seafood cuisine, rated 4.8/5 out of 214 reviews, open tonight until 11 p.m. Price range €€€.
source: schema.org · official website
PRINCIPLE
A fact stated once. Present on Google and in AI — without made-up answers.
{ "@context": "https://schema.org", "@type": "Product", "name": "Vermentino di Gallura DOCG", "brand": "Tenute Tondini", "aggregateRating": { "ratingValue": 4.7, "reviewCount": 96 }, "offers": { "price": 18.00, "priceCurrency": "EUR" } }
GOOGLErich result
tenutetondini.it › vini
Vermentino di Gallura DOCG — Tondini Estates
4,7 (96)
Fresh and savoury white wine from Gallura · €18.00 · available.
€ 18,00available
AI · ANSWER ENGINE
› A good Vermentino di Gallura for under 20 euros?
Vermentino di Gallura DOCG from Tenute Tondini: 4.7/5 out of 96 reviews, €18. A fresh, savory local white.
source: schema.org · official website
PRINCIPLE
A fact stated once. Present on Google and in AI — without made-up answers.
{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": { "@type": "Question", "name": "Le finestre sono a norma UNI 7697?", "acceptedAnswer": { "text": "Sì, la classe del vetro è calcolata sull'ambiente." } } }
GOOGLErich result
dipellegrini.it › configuratore
Window Configurator — F.lli Di Pellegrini
Configure custom-made windows, compliant with UNI 7697, with an immediate estimate.
FAQAre the windows compliant with UNI 7697? ▸
AI · ANSWER ENGINE
› Can I have windows that comply with UNI 7697?
Yes. In the Di Pellegrini configurator, the glass class is calculated based on the installation environment, so the window or door complies with UNI 7697.
source: schema.org · FAQPage
PRINCIPLE
A fact stated once. Present on Google and in AI — without made-up answers.
SEO Google·AEO ChatGPT, Perplexity·GEO generative responses — a single pattern feeds them
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