SEO & AEO · Google and ChatGPT

Your customers search on Google. And on ChatGPT.

Being found today means managing both. The same structured data fuels Google's rich results and the response of an AI—once declared, now present everywhere.

YESTERDAY · THE RESEARCH we are looking for ten blue links. Your choice.
TODAY · THE ANSWER it is asked one answer. Three names at most.

"The best marina on the Costa Smeralda is..."

Ten links become three names. Either you are one of them, or you don't exist.

−25%
Traditional search volume by 2026
Gartner estimate
+40%
Visibility into AI responses for structured content (up to)
study · 10,000 queries
85%
AI quotes that come from third-party sources
the website alone is not enough
THE THREE OPTIMIZATIONS · ONE SOURCE

These aren't three channels to choose from. They're three layers of the same thing, powered by the same structured data.

GEO FOREHEAD
Generative Engine Optimization

Being cited in responses from ChatGPT, Perplexity, and Google AI Overviews. This is where discovery takes place—and where your competitors often haven't yet. The strategic priority.

AEO BRIDGE
Answer Engine Optimization

Be the answer, not a link: featured snippets, answer boxes, voice assistants. Content optimized to be extracted, not just found.

SEO FOUNDATIONS
Search Engine Optimization

Indexability and relevance in classical research. Mature and non-negotiable—but no longer the winning front. With the right substrate, you get it as a consequence.

PRINCIPLE The foundation holds the front. A single structured substrate fuels them all—declared once, present everywhere.

STRUCTURED DATAschema.org · Restaurant
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Dimora Marèa",
  "servesCuisine": "Sarda di mare",
  "aggregateRating": {
    "ratingValue": 4.8,
    "reviewCount": 214
  },
  "openingHours": "Tu-Su 19:00-23:00",
  "priceRange": "€€€"
}
GOOGLErich result
dimoramarea.it › menu
Dimora Marèa — Seafood Restaurant, Porto Cervo
4,8 (214)
Sardinian seafood cuisine on the gulf. Open today 7:00 PM–11:00 PM · €€€.
Open nowcloses at 11pm
AI · ANSWER ENGINE
Where should I have fish dinner tonight in Porto Cervo?
Dimora Marèa — Sardinian seafood cuisine, rated 4.8/5 out of 214 reviews, open tonight until 11 p.m. Price range €€€.
source: schema.org · official website
PRINCIPLE A fact stated once. Present on Google and in AI — without made-up answers.

GEO generative responses·AEO answer engine·SEO classic search — a single pattern feeds them

WHERE WE CREATE VALUE

AI visibility isn't a separate service: it's a consequence of how we build the site. Three levels, one source.

01 · CMS

The source of truth

Structured content resides in the CMS's typed fields and is delivered deterministically—consistent by construction, not handwritten. A proprietary CMS, with no lock-in, controls the output: the technical prerequisite for everything else.

02 · Webapp

The layer that talks to machines

Server-side rendering, JSON-LD from fields, llms.txt, answer-first structure. The web app doesn't just display content to humans: it makes it extractable by the machines that direct queries today.

03 · Brand

The property authority

When AI responds, it cites an authoritative source. Either you are that source, or you're absent. Owning the structured substrate means owning the brand's presence in the discovery—rather than renting it from platforms.

THE METHOD · THE SIGNAL GOES THROUGH THE PROCESS
01 · DIAGNOSIS

Two numbers: how ready you are, how much you are already mentioned. The gap is the starting point.

02 · CONSTRUCTION

The substrate that makes the site readable: deterministic scheme, answer-first structure, extractable blocks.

03 · MONITORING

We query the engines, track the citation, and defend our position. This isn't a status: it's maintenance.

OFFER · THREE LEVELS IN FEE

It's not a take-it-or-leave-it package. You start with a diagnosis, then move up a level when you're ready—each level includes the previous one, without redoing anything.

ENTRANCE DOOR

AI Visibility Diagnosis

An honest snapshot of your current standing. We examine the six technical factors that determine whether AI systems can read and cite you, and we verify exactly how ChatGPT, Perplexity, and Google respond when someone searches for what you offer—comparing you against your competitors. The result is a prioritized roadmap of necessary actions.

It is the first step of every journey: its value is recognized in the work that follows.

FIRST STEP
Foundation
Make yourself understandable to AI
WHAT WE IMPLEMENT
  • Server-side rendering verified and correct: content exists without having to execute code.
  • Enhanced AI crawler access; sitemaps and llms.txt that guide models to key content.
  • Complete structured data (organization, products/services, FAQs, location) according to the standards that AI reads.
WHAT WE MONITOR

Basic presence in the responses and technical status of the six areas · quarterly report.

RESULT

Stop being unreadable: AIs access you, understand what you offer, and can include you. The difference between not existing and being able to compete.

Presence
Get yourself quoted, and know where you are
WHAT WE IMPLEMENT

+ all of Foundation

  • Continuous optimization of extractable and answer-first content: clear answers, verifiable claims with sources.
  • Recurring posts on strategic pages to gain space in the responses.
  • Competitive Monitoring: Share of Voice Compared to Competitors.
WHAT WE MONITOR

Mention rate, citation frequency, share of voice and sentiment · monthly report with trends.

RESULT

You'll see measurable growth in the responses you generate and know which topics are worth pushing. Progress is a graph, not an impression.

Authority
Becoming the source that AIs cite
WHAT WE IMPLEMENT

+ all of Presence

  • Ongoing work on brand authority as a recognized entity: alignment of identity data and a presence built over time across sources deemed reliable by AI.
  • Ongoing digital PR activity: we cultivate mentions on authoritative third-party sources that the models cite—a process built on relationships and publishers, measured through reports, rather than a guaranteed number of placements.
  • Compliance alignment and visibility: The same work that makes you compliant (AI Act) makes you more citable.
WHAT WE MONITOR

The complete Presence picture, extended to multiple engines and multiple queries, with analysis of the sources cited in your industry.

RESULT

You become one of the sources AI proposes first in your industry or territory—the most defensible and difficult-to-replicate position.

How the price is determined

There is no fixed price list. Each project is quoted based on the actual work involved—site size, technical complexity, industry, and objectives—with the precise estimate derived from the initial assessment. It is the honest way to provide a quote: you pay for the work that is truly needed, not for a pre-set package.

BECAUSE IT IS A MEDICAL DEVICE, NOT A SURGICAL PROCEDURE

AI models are constantly evolving: the way they select and cite sources today differs from how they will do so six months from now. Visibility in generated responses isn't something you secure once and keep forever—it must be monitored, updated, and defended over time. That is why we work on a retainer basis, staying up to date with the key search engines: it is the only way to achieve—and sustain—significant performance.

THE BASIS OF OUR WORK

AI visibility delivers the best results where we have complete control over the output—specifically the rendering, structure, and data that we manage in minute detail, built on a foundation designed for machine readability. On a site not built with this in mind—typically a WordPress site weighed down by plugins—we can perform diagnostics and implement feasible fixes, but peak performance relies on a foundation we control and can rebuild.

Amounts exclude VAT. Any licensing for monitoring tools is determined during the activation phase. The exact scope of each pathway is defined based on the diagnosis.

PERIMETER

A quote can't be bought or guaranteed: about 85% of it comes from third-party sources outside the site. We build and measure the preconditions you control—and we'll tell you honestly where our boundaries end. Proven, not stated.

Tell us about the project.

Analysis, technical advice and a realistic estimate. Without obligation.

Request a quote →
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